AI is one of the most important yet misunderstood technologies of our time. This is due to its unique position at the intersection of four key attributes: critical importance, technical complexity, exploratory potential, and narrative appeal.
This course is designed to help non-technical media executives engage with AI in a coherent and thoughtful manner. It provides foundational knowledge to help participants to effectively evaluate AI tools, models, use cases, and implementation strategies they may encounter in their daily work.
Participating in this course provides non-technical media executives with a valuable opportunity to gain a foundational understanding of artificial intelligence (AI), a transformative technology that is reshaping the media industry. Designed with practical applications in mind, the program equips participants with insights and strategies to evaluate AI tools, models, and use cases, empowering them to effectively integrate AI into their organizations.
Learners will develop the skills to assess AI's capabilities, create actionable roadmaps, establish budgets for AI adoption, and lead ethical, high-impact AI initiatives.
By breaking down the complexities of AI, the course enables executives to make informed decisions, enhance creativity, and improve operational efficiency. Additionally, it addresses key challenges, such as mitigating misinformation and managing technical intricacies, ensuring participants are well-prepared to leverage AI responsibly and effectively.